When you design financial logos, you will need to incorporate a message of trustworthiness and strength. A financial services logo will need to communicate a stable identity.
When financial companies communicate this message, they will be able to build a stable bond with their clients and strengthen their position in the market.
When a finance logo is able to show clients that a company is confident, dependable and trustworthy, it will give a company an advantage over the competition.
The principles behind financial logos
Are you wondering how to design a financial logo? Let’s explore the basic principles behind this design. Remember that the goal of a logo is to make your brand easily identifiable. Your color choices should portray the message behind your brand.
When selecting a text, think about the font. Would you like your logo design to be more prominent or will your text be as large as the logo? Will your logo be created using or incorporating your font?
You know that you will be designing a financial services logo. Finance companies are strong, professional and serious. You can be creative when designing your logo. However, remember the message you want to communicate.
If you are appealing to a young audience, a unique and innovative design will be very appealing. You can create a trustworthy and dependable message within a modern framework.
Creating great financial logos
We will now show you some bank logos and accounting logos which clearly communicate the value behind the brand.
The conservative animal emblem
Animal imagery always comes with meaning. We see lions and bulls and strong and brave.
Financial company logos often use animal emblems because they want to share that they are strong, sturdy and reliable.
Financial company logos often incorporate animals. As a result, your logo might not stand out against the competition.
However, a well-designed logo will still be both creative and easy to identify. Have a look at how the logos below use color as well as bold imagery to bring their financial company logos into the forefront.
Typography based banking logos
Lloyds of London provides a great example when it comes to banking logos. Their logo shares that they are transparent, trustworthy and reliable.
Lloyds has chosen a strong typeface which is both clean cut and simple. They have then chosen to incorporate their name into their bank logo.
If you want to create banking logos using a font or typeface, choose your font based on the message you will convey. A clean, simple and easy to recognize font will send out a message of trust and tradition.
If you use a modern font, you will show the value of technology and a bank which is willing to move into the future. A modern font may also feel soft and approachable. Used in financial logos it can represent a company you can approach easily.
If you are looking for a modern logo, don’t select a font with serif, as this will immediately create a traditional feel for your brand.
A financial service logo you can take literally
Creating financial logos can feel challenging for designers. Many brands send out a similar message. As a result, it can be hard to create a logo which will stand out from the crowd.
Using your company’s name to create a logo will give a unique appeal. You could also have your logo send out a visual image of this name.
To create an outstanding financial logo, your company name would need to be easily represented in object form. If so, this can be a great way of identifying your brand.
You will also be able to create a creative and interesting design for your brand which would enable your finance company logo to stand out from the competition.
Using geometry in financial logos
Geometric shapes will create a dynamic and evolving impression. You can use clean shapes to embrace a technology friendly brand.
When you create a modern investment company logo, you will appeal to a young audience. Hi-tech services will appeal to fans of mobile finance.
With brick buildings becoming a thing of the past, geometric financial logos represent a move into the future and an adventurous, dynamic and pioneering spirit.
Vintage-style finance logos
If you are looking for an investment firm logo which inspires tradition, a vintage logo shows that you are stable, trustworthy and reliable.
This is just the message you want to communicate in your financial logos. Using vintage style banking logos is a great way to get your design to stand out.
As more and more people move into modern logo designs, your brand will stand apart. Emphasize old school values in your finance company logos.
Have fun with your financing logo
By creating a fun money logo design, you’ll stand out from the crowd. You will also make yourself appear approachable. Financial companies can be intimidating.
This is particularly true for creative or unconventional people. If you are trying to create a pioneering brand which makes money or banking feel approachable, show this in your logo.
Bank logos and names which feel human and even fun will reach a wider audience. If you create a playful mascot or a quirky design, you will appeal to people who are easily intimidated by financial brands.
Financial logos which will inspire you
There are so many great banking logos, investment logos, and accounting firm logo designs available.
We’ve put together some of the most successful financial businesses to showcase their logos. As you’ll see, not all of these logos use traditional designs.
Some logos are vibrant, colorful and fun. However, all send out a message of trustworthiness, strength, and reliability.
You’ll see from these examples that finance company logos can be both creative and inspiring. Your logo can stand out from the crowd, even in a very professional service.
Chip B
Logo concept for cryptocurrency platform
Herdius logo
Tax + Basket
Zepapay
Monzo identity
Dost Bank
C Transition
dashX
Crunched
UnionBank
HSBC logo
BNP Paribas
Mitsubishi UFJ Financial Group
Banca Transilvania
Ending thoughts on designing financial logos
Finance logos are widely used by accounting firms, banks, business consultants and investment companies. These logos appear trustworthy, strong and dependable.
When designing a finance company logo, you will want to create a design which is highly professional. You will want to send out a clear message for your brand. However, staying on the creative side will make your logo easily identifiable to your market.
We hope this article has helped you to create innovative designs which send out the right message for your brand. Best of luck!
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